#TELL YOUR STORY PROFESSIONAL#

“I’m not the sum of my tweets,” says Conrad.

To them, that’s your story it’s who you are.

For example, recruiters will form a profile about you from your random posts on Twitter, Facebook, and LinkedIn.

#TELL YOUR STORY PROFESSIONAL#

Recently launched “Backstory,” a tool that allows users to share professional and educational history along with a feature to turn it on and off when needed.Ĭonrad says that everyone needs to own their digital story. Conrad says he started to offer people a more elegant way of showing the world the story they want to tell about themselves. Conrad is the founder and CEO of, a social media platform that gives users the ability to create personalized profile pages. I recently spent time with venture capitalist and entrepreneur Tony Conrad. A strong, truthful, and authentic story will connect with the public, but it’s a long and painful road to correct myths, distortions, and outright fabrications.Ĭompanies, brands, and industries need to control their stories, as do individual business professionals. Once a company has been cast as a villain it is very, very difficult to change popular opinion. By the time I talk to these leaders about structuring their messages, some of their critics have already taken to social media with a narrative painting the company, organization or industry as the bad guy. In the last decade I've had hundreds of private meetings with leaders in industries such as agribusiness, health care, energy, and government. Although complexity gives critics an opportunity to craft a narrative that fits their agenda, energy executives acknowledge that they should have done a much better job of sharing their story. The scope of the problem we face in bringing safe, reliable, and affordable energy to the world is enormously complicated, far too complex to easily fit in 140 characters. They argue that a “balanced portfolio,” including renewables, will be required to meet the world’s energy needs. For example, I recently returned from meetings with oil and gas industry leaders in Houston.

Tell your story